@, the at sign, normally read aloud as "at", also commonly used as the major code and component in our contemporary communication methods – emails. In a conceptual term, @ manifests the role of digital world and technology in driving creativity; from a practical perspective, the design of @ also enable people to be connected to share ideas. The acquisition of @ exemplifies and embrace both conceptual and practical implication in design community.
In celebration of the 30th Anniversary of the Sister Cities Relations between the District of Columbia and Beijing, China, ‘Design@+’ was launched to bridge the creative conversation between two capital cities – Washington, DC and Beijing- by engaging design professionals and people in the creative fields to reinforce exchanges, trade, creativity and skill developments. The ‘Design@+’ Initiative also aims to embrace key stakeholders from the United States and international counterparts to discuss critical issues surrounding design such as intellectual property, innovation and trade. This initiative emphasizes the value of design-based collaborations with other fields that have a stake in design through providing a platform for individuals to share their vision, concerns and opinions, and by promoting educational experiences.
‘Design@+’ was produced in collaboration with the DC Commission on the Arts and Humanities, State-owned Cultural Assets Supervision and Administration Office of the People's Government of Beijing Municipality, Yiyuan Society, China International Design Industry Union, Beijing Design Week, Corcoran College of Art +Design, Apartment Zero, DC Fashion Foundation, Studio 202 and with additional advisory support from the Industrial Designers Society of America Mid-Atlantic Chapter.